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Hello there! I'm Joy. Speaker, designer, author & coach, and creator of the #weROARproject. Welcome to Simply Bloom Co., where passion & purpose collide.

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I am regularly overwhelmed by the kindness of God

I am regularly overwhelmed by the
kindness of God in the small + simple.

Things like twinkle lights + Christmas jazz,
scraping out the peanut butter fudge pot
all by myself while sitting on the counter,
and walking around the corner to find my
loin fruit snuggled up together over tea.

They may fight like cats + dogs at times,
but their bond is deep and true and sweet.

Happy release day, @dralisoncook 💛 Written at

Happy release day, @dralisoncook 💛

Written at the intersection
of faith and psychology,
this book is yet another
soul-nourishing,
heart-healing,
boundary-fortifying
gift from Alison Cook
(if you’ve had a heart-to-heart
with me in the past two years,
you know how much I loved
‘Boundaries for the Soul’).

As an enneagram 2 who was raised
in the church, this book was a timely
and liberating read. Pure balm for the
weary, recovering-people-pleaser soul.

I am beyond grateful for the wisdom,
compassion + experience that Alison
brings to all she shares (and it was
such an honor to be on her launch
team for this beautiful new book).

Need a survival guide for your growth
and healing journey? Here you go! ✌🏼

#thebestofyou #thebestofyoubook #womenoffaith #healthyboundaries #healthyyou #healingjourney

Find yourself a tribe of people who will, togethe

Find yourself a tribe of people who will,
together, spend a beautiful Saturday
morning pulling this workout off:

• 20 mile run
• 340 tire flips
• 2,000 air squats
• 1,000 pull ups
• 1,500 box jumps
• 2,200 pull ups
• 600 devil press
• 3,300 sit ups

Brutal. Amazing.
Exhausted.

So grateful for these two - their friendship, enco

So grateful for these two - their friendship,
encouragement and wise counsel over the
past decade of being our pastoral couple
has been such a gift to our family 💛

Congrats on your retirement, dear friends!!

“Over the years, I have come to realize that t

“Over the years,
I have come to realize that
the greatest trap in our life is not
success, popularity, or power,
but self-rejection.”
:: Henri Nouwen

Somewhere along the journey of
life, we start to believe the lie that -
despite being made in the very image
of a good and beautiful God - who we
are is inherently bad and broken, and
we learn to cover that deep sense
of inadequacy (and the shame that
accompanies it) with performance.

Because our visceral
human response to
‘bad + broken’ is
‘reject + conceal’.

We think it’s the rejection of others
that cuts us to the core, but the truth
is…most of us walk around wounded
by a constant and unrelenting sense
of self-rejection and self-loathing.

Want to know why we feverishly seek
out the approval and validation of others?
Why we desperately want others to like us?

Because we’re out of touch with our
inherent value and worth, and we’re
not sure that we even like ourselves.

We resent our weakness,
and abandon ourselves.

/ / /

But this good + beautiful God of ours…
He is drawn to our weakness like a
moth to a flame, swooping in to
bring strength and grace.

Paul writes in Corinthians 12:9 that
he learned to delight in his weakness
because it was when he was week that
“His strength is perfected in me”.

Or, as the Passion Translation so
stunningly puts it, “my weakness
becomes a portal to God’s power”.

Precious ones, we can shun our tender
still-in-process places, pretend to have
it all together, and hustle for our worth…
OR we can drop the masks, offer kindness
and curiosity to our hurting, broken parts,
and learn to live fully seen and known.

But we can’t have both.

And yes, it’s scary.

Today may we choose
…grace over perfectionism
…curiosity over shame
…acceptance over rejection
…gentleness over judgement
…wholeness over pretense

You are loved.

And they’re off! Alathea is in 10th grade and A

And they’re off!

Alathea is in 10th grade and
Aiden is heading into 8th grade.

Here’s to a year full of grace,
discovery, friendship + growth 🙌🏼

"Faith isn't the ability to believe long + far i

"Faith isn't the ability
to believe long + far
into the misty future.
It's simply taking God
at His Word + taking
the next step."

:: Joni Eareckson Tada

Day 15 | Beach Day + Travel Prep We fly out late

Day 15 | Beach Day + Travel Prep

We fly out late tomorrow evening so today
has been a lazy day of laundry, laying in the
sun, a petshop visit (where Aiden fell in love
with a cute rat + I discovered zebra finches),
an impromptu stop for bubble tea + stuffed crepes [oh my word, were these delicious!!],
shopping [I found the best, comfiest - Joe
would argue ‘ugliest’ - romper at the thrift
store that I can’t wait to wear on our long
journey home], and Aiden is currently off
doing his thing: fishing right from the pier.

Our view from the lodge last night ✨

Our view from the lodge last night ✨

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