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Simply Bloom Co.

Where Passion & Purpose Collide

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 photo Joy.jpg

Hello there! I'm Joy. Speaker, designer, author & coach, and creator of the #weROARproject. Welcome to Simply Bloom Co., where passion & purpose collide.

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One year ago today, I drove 90 mph to an emergency One year ago today,
I drove 90 mph to an emergency room,
wondering if I would walk into that room
as a worried wife…
or a widow.

Another valley of despair.
Another encounter with a good, faithful God.

My update from that week still holds:

"I never imagined my shaky thumbs would be typing words like stroke, NeuroTrauma ICU, or brain surgery in reference to my healthy, 44-year-old husband.
And yet…this is where we find ourselves.
We’ve been brought to our knees—again.
But, as we’ve come to understand…
our knees are a good place to be.
Nestled in the palm of God’s hand..."

///

And today, we continue to stand amazed,
at God’s kindness to us,
and at the gift of our people:
our community, our family, our friends,
who have carried us in ways we will never be able to repay.

Looking at my handsome guy today,
strong, fully recovered, and back to work since October,
apart from the six-inch scar up the back of his head,
you’d never know a massive stroke almost took his life.

So we mark today with gratitude.
I hereby dub April 23rd:
Joe’s Stroke of Grace Day ✌

///

“When you’re in over your head,
I’ll be there with you.
When you’re in rough waters,
you will not go down.
When you’re between a rock and a hard place,
it won’t be a dead end…”
:: Isaiah 43:2
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Happiness is a moving target. Joy is not. In toda Happiness is a moving target.
Joy is not.

In today’s episode, I share a story about a farmer
who trusted the wrong reference point,
and plowed his entire field crooked.
Maybe the reason we’re exhausted isn’t because we’re failing.
Maybe we’ve been fixing our eyes on something that keeps moving.

This conversation isn’t about faking joy.
It’s about cultivating it, in grief, in tension,
in the hidden places where roots grow.

🎧 Episode 019 | Cultivating Joy on the Journey
 [in the Middle of the Mess] is now live.

#OhGoodGriefPodcast #RootedJoy #FaithInTheHard #JoyOnTheJourney
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What if addiction isn’t the root, but the symptom? What if addiction isn’t the root,
but the symptom?

What if beneath the behavior
there’s pain that’s never been named?

This week’s conversation is about
truth, trauma, and the slow work of healing.

And the kind of redemption
only God can write.

🎧 Listen to 018 | Beauty Beyond the Breaking with Carol Boothroyd
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Some wounds don’t just hurt, they unravel everythi Some wounds don’t just hurt,
they unravel everything you thought was true.

This week, I sit down with trusted counselor and dear friend, Carol Boothroyd, to talk about a subject that’s common, but often left unspoken: sex addiction, betrayal, and the kind of healing that doesn’t happen overnight.

This one is tender.
Honest.
And full of hope.

If you’ve ever felt the disorientation of broken trust…
you are not alone.

🎧 Episode 018: Beauty Beyond the Breaking | When Freedom
from Addiction Becomes a Calling with Carol Boothroyd is live

#RedemptionStories #OhGoodGriefPodcast #SimplyBloomCo
Before the empty tomb, there was a basin. Before Before the empty tomb,
there was a basin.

Before glory,
there was grief.

The Jesus Way is not dominance.
It’s downward mobility.
It’s loving in the face of betrayal.
Serving in the face of misunderstanding.
Choosing humility when pride would be easier.

If loving like Jesus feels costly, you’re not doing it wrong.
It has always cost something.

🎧 Episode 017 | The Jesus Way is now streaming.

#OhGoodGriefPodcast #SimplyBloomCo #TheJesusWay
How's your internal monologue? Be brutally honest How's your internal monologue?
Be brutally honest here.

Are you actually kind to yourself?
Do you practice curiosity + compassion
when your emotions + responses catch you
off guard and feel oversized for the occasion?

Are you patient and gracious with your soul's
long + messy journey of growth and healing?

Are you gentle with your heart when you mess up?
Or, do you instantly shift to shaming + blaming?

Is self-loathing a constant (albeit unwanted)
companion who lingers in the corner just
waiting for an invitation to show up with
cruel words, gasoline and a match?

For many of us, if we talked to our dearest
friends the way we talk to ourselves...
well, we wouldn't have many.

Go ahead and read that again.
Let it sink in.

/ / /

Consider this a gentle reminder
to be tender with yourself.
Speak life to your own soul.
Always, always, always be kind.

We are never more like the enemy of our souls than
when we assume the role of accuser + condemner.

Catch every negative, shaming thought you have
and see if it aligns with how God sees you (and others).

If it isn't good, kind, hopeful, constructive, grace-laced and restorative, then it doesn't belong in your head + heart.

You are, after all, allowed to be both a mess and
a masterpiece...all at the very same time.

You are so loved.
Follow @SimplyBloomJoy

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